22 Best Free SEO Tools Reviewed In 2025

We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places. For any business with a website in need of quality traffic & measurable results.

Improve search rankings. Drive traffic. Get customers.

Another benefit is that you can choose a lifetime plan, which costs a single payment of $119 for the Individual plan, $990 for the Pro plan or $1,990 for the Expert plan. BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve. To get familiar with the platform, you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.

Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks. Azseotools.com is the best free SEO tools collection for link building, SEO analysis, article rewriter, keyword research, xml sitemap generator and many more tools for your website SEO!

  • These practices were necessary because web developers often focused only on coding issues, ignoring the user experience and web publishing guidelines, a problem that still occurs today.
  • Google Analytics also helps you see site visitor engagement metrics, such as when a user exits your site (and which page) and conversions on landing pages.
  • As search algorithms continue to evolve, these affordable options keep pace with important changes.

This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic. Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization). Schema data helps search engines show your pages for the right search query, increasing your website’s CTR and site visits.

seo tools

Ecommerce businesses choose AdRoll for its responsive and helpful account managers, easy pixel implementation, and robust reporting tools. The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant revenue. Of all the rank tracking tools I’ve used, STAT is the most consistently accurate and well beyond everything else. This SEO tool allows you to get the Alexa traffic rankings of you and your competitors. This tools will help you provide SEO Services by determining the appropriate amount you should be paying (or charging) per month for a text link (ad) on the specified URL. It is import that a search engine is BHS Links able to follow any redirects that you may have set up.

seo tools

It offers a huge variety of free tools to improve your search engine rankings. SEO tools provide you with data that you can analyze in the competitor analysis and show you what kind of practices your competitors are doing in search engines. When you use SEO tools, you can work more effectively and save money.

seo tools

Master SEO Tools and Become an SEO Pro

But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. As you implement these suggestions, you’ll see green lights next to them. So you can see exactly what you’re doing well, and what you need to improve.

Think about what will actually fit into your workflow and deliver real results. Most of these alternatives offer free trials, so take them for a test drive before committing your hard-earned cash. At the end of the day, the best Surfer SEO alternative is the one that helps you create better content that actually ranks—without giving you a headache in the process.

This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed. The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal.

LinkMiner.

seo tools

By choosing tools that match your specific requirements, you can build a cost-effective SEO system that drives real results. SE Ranking is particularly valuable for agencies with multiple clients or businesses managing several websites. The white-label reporting and client access features make it professional enough for client work, while the pricing remains more accessible than enterprise agency platforms. KeySearch hits the middle ground between basic tools and expensive platforms. It provides solid SEO features with good data quality at half the price of many competitors.

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