The first step in developing a content strategy is to determine the goals you want to achieve. These goals could include increasing brand awareness and brand mention count, driving traffic to your website, improving engagement, or generating leads. Ever seen the little social media icons near the title of a blog post?
When people see positive feedback from others, they trust your brand more and are more likely to buy. This trust builds loyalty and encourages word-of-mouth referrals. Positive reviews also set your brand apart from competitors and influence customer decisions. Effective digital PR campaigns can also drive surges in online traffic. Viral campaigns or widespread media coverage bring visitors to your site.
Guest Blogging: Establishing Authority and Building Links
You can check out Semrush’s definitive guide to guest blogging for a deep dive into this strategy. For example, Andy Crestodina, from digital marketing agency Orbit Media, gathered original data to create an engaging article on web design standards. The strong backlink profile directly correlates with the site’s overall authority. When other sites talk about your company or website in their content, that’s a brand mention.
Publish Research-Backed Content
If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites. Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. While social media may not directly impact your rankings in search results, it can attract more attention to your brand, grow your audience, and increase engagement.
- This strategy not only increases brand visibility but also has the potential to generate backlinks from reputable media sources, further solidifying your online authority.
- Also, the higher the PageRank of a webpage that had a link pointing to your site, the more PageRank that flowed to your site.
- Content syndication is the practice of republishing existing content on third-party platforms to reach a wider audience while acquiring backlinks and increasing content visibility.
- Platforms like Reddit and Quora allow businesses to share insights, answer questions, and increase brand awareness.
- With a website SEO checker, you can perform a full audit of your website, analyzing everything from meta tags to page speed.
- People often promote upcoming webinars, video conferences, or different types of events on Twitter and Instagram.
Nowadays you can use LinkedIn, Facebook and many other social BHS Links channels that allow you to do this but I always find face-to-face generates the best results. Track mentions of competitors to identify backlink opportunities for your site by offering a better or additional resource. In order to do this, go to Content Explorer, and enter your brand name. You can also exclude your own website from search results to filter out most of the mentions.
Off-page SEO refers to the optimization that takes place outside of the webpage or website itself. It includes practices like link building, forum and Reddit marketing, social media marketing, and directory listings. When you’re guest posting, your primary objective should be to reach a new audience, get in front of a related site’s traffic, and build your brand. It’s not really about gaining a ton of links—that’s just a bonus. If you want to get even more juice out of your brand mentions, consider an unlinked mention link building campaign. This is where you reach out to websites that have already mentioned you and ask them to add a link to your website.
The easiest way to find unlinked brand mentions is with the Brand Monitoring app. The more backlinks a page or domain has, the more authoritative it may seem to Google. Especially if those backlinks come from domains that are authoritative themselves. Keep content concise and visually appealing while maintaining a clear message that resonates with your target audience. Use video SEO strategies to encourage interaction by adding calls to action, responding to comments, and leveraging platform-specific features like hashtags or subtitles. Navigate to the Search Atlas Link Gap Analysis Tool, which identifies the backlink gap between your website and competitors.
It’s often used synonymously with link building, but it goes beyond that. Search engines use links to determine how valuable a piece of content or a particular site is. Getting quality links will always be a great tactic if you’re serious about SEO.
For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3. The higher up the title is, the more relevant it is to impacting your search results. These are headlines and subsection titles that break up and label the text on your page. Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline.