It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website. Adding your main keyword in prominent locations like the title, headings, and the first 100 words of your content signals its importance. Use keywords naturally to avoid keyword stuffing, harming user experience and rankings. Spread variations of your target keyword throughout the text to cover different search intents.
- Backlinks are essential for building authority with search engines.
- In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines.
- Yes, the content writing for existing page optimization and new posts includes one free round of revisions.
- You can’t say whether your SEO strategy is successful if you don’t track it.
Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms. Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site. These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results.
How to Fix Incorrect Breadcrumb URLs
You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator. But using certain types of schema markup can lead to you getting rich snippets. Specifically, I pointed out that you want your descriptions to be super compelling.
On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content. And Backlinko’s free keyword research tool is an excellent place to start.
Whatever actions matter most to your business, track them in Google Analytics 4. This will give you the insights you need to increase these KPIs over time. Your user’s experience is one of the major focuses of on-page SEO. This means your blog content layout and formatting should allow someone to quickly and easily navigate their way through your content to find the answer to their query.
What factors impact on-page SEO?
This visualization helps in identifying hotspots of activity and areas that may require improvement. And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more. Overall, it goes through around 40 different search engines, crawlers, and bots to give a detailed analysis to you. Jetoctopus does a lot of on-page SEO, but what does it do best? Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic.
Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. When a page is relevant and useful, Google displays it to the user.
Many content optimization tools have built-in features for title and meta description optimization, but you can always try out free tools for a quick idea of how things work. You don’t have to manually review all existing and new content to identify opportunities for internal linking. Incorporating multimedia elements such as images, videos, infographics, gifs, and slideshows can enhance user engagement. Multimedia makes your content visually appealing and provides additional context and information. Content SEO is part of on-page SEO and involves optimizing the content for your target keywords.
Essentially, this means that well-written descriptions may be the deciding factor as to whether or not a user clicks through to your website or not. If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page SEO Anomaly is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for”.
For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it. At the same time, the content may be great, but the information is slightly outdated. In this case, it means that the page has traffic potential, and you may note in your SEO plan that it needs optimization and updating. We have a team of over 500 experts ready to help you optimize your site for search engines. If you want to rank in search results, you need to incorporate keywords into your website.