First, focus on content formats that tend to do best in terms of backlinks. And people still share the post on social media and link to it from their blogs. And this little shortcut helps BHS Links me use internal links without having to analyze every page on my site. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. You can also see the exact keywords that people use to find your content… and where you tend to rank. For example, this list of content marketing tools has an eye-catching title.
● Guest Posting
- Hopefully you’ve had some visibility and buy-in by your clients or boss to date, so it’s crucial to keep that momentum going.
- Luckily, we’re here with 17 actionable SEO techniques that help you improve your organic presence in search engines — covering basic and advanced SEO tips.
- Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness.
- That tells me that a blog could be a good fit for this term but that people are also looking for books on publishing.
- Focus on helping them, always, and not just gaming the algorithm.
Search engines use it to identify what pages to crawl and index. A broken redirect points to a resource that might no longer be there. Both provide a poor user experience and also prevent search engines from indexing your content. This is what search engines use to determine where to place a particular web page in the SERP.
Optimize Your Content For Keyword Relevance
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. SEO can be complex and often raises many questions, especially for those new to digital marketing or looking to improve their website performance.
Lastly, remember that tools provide aggregate data of the same search terms with measurable search volumes, which they obtain from different data providers. By using keyword research tools, one of the most important metrics to look for is the search volume. Now that you’ve aligned your SEO strategy with your business goals and set the right expectations, it’s time to understand where you currently stand. Social media tools are especially useful if you’re planning on integrating search and social campaigns, as they are great research tools for both channels. Here’s a screenshot from NetBase that shows a demographics module on the left, as well as demographic results for the Crest Pro-Health brand being searched.
Website navigation and links
And I hope to keep growing it and documenting the process here, on my YouTube channel (Marketer Milk), and in my course. If you have your own ecommerce brand or are managing one, you need to check out Mad Rabbit as an example of how to do Shopify SEO right. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth.
